I was browsing the Globe and Mail Drive articles today as usual and came across an interesting article on Mazda http://www.theglobeandmail.com/globe-drive/new-cars/auto-news/mazda-needs-the-bmw-blueprint/article2361367/
You should check it out but I really can't see Mazda becoming a luxury brand. They have been going for affordable zoom-zoom for years now. One thing that doesn't happen in the car business from my experience is a normal brand becoming a luxury brand or vise-versa. I can't ever imagine myself paying a BMW price for a Mazda. It's one thing to upscale your brand but all of a sudden you find yourself playing with the big dogs and not selling a single car. I mean I love my Optima and it is a great vehicle but also about $15,000 cheaper than a similarly equipped BMW, which is why I bought it.
The other good article I saw was on the new Mazda CX-5 http://www.theglobeandmail.com/globe-drive/new-cars/reviews/mazda-cx-5-raises-the-bar/article2361372/?from=sec2965
It looks like a great buy if you are looking for a nice fuel efficient compact SUV. The thing about compact SUVs is that once the new Escape and Rav-4 hit the showrooms later this year there won't be many new models for several years with Honda, Toyota, Mazda, Ford, Hyundai and Kia all having new vehicles out. I have no idea what GM is doing these days.
This new sky-acitv technology really seems to have some teeth.
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