Monday, August 12, 2013

Ford Employee Pricing

For the month of August Ford has their employee pricing event on which is supposed to be the best deals of the year. I decided to do some research to see how good the savings are right now with my test vehicle being the Ford F-150 because it looked like this is where the big savings were to be found.  If you are not familiar with ford, their pricing schemes are easily the most complex in existence.  They often switch between low rates with low discounts and high rates with big discounts, even from month to month you can see dramatic changes in their discounting methods.  I am guessing they are trying to hit a larger audience, since older buyers probably like the discounts but younger buyers like the low rates, so they try and hit both markets by switching back and forth.

That's just the start of it, lets say for instance you like the F-150 XLT.  You get 4 engine choices, 4 box length choices and 11 axel ratios..... all those are not exclusive since one type often goes with another but it is a LOT of options.  Each configuration has a different discount applied so considering they have 9 different models to apply a multitude of configurations it's safe to say there are probably over 100 different pricing models for the F-150.

I didn't have a week to put this together so I figured I would stick to base configurations of each model to look at the discounting.  The details on savings are below but suffice to say there are some really good deals on the F-150 right now.  The XLT and FX2 seem like really good deals and the rates are not bad now either with 3.49% for five years and 4.49% for seven years.  The other striking thing from looking at the F-150 is the wide margin of prices!  You can go from under $20 k to just over $50 k.

I'd say if you are in the market for a new pick-up the F-150 is a great deal!

Here is a summary:

XL            19,999              1,985            18,014 10%
STX            27,299              7,688            19,611 28%
XLT            30,199              8,913            21,286 30%
FX2            39,899            11,771            28,128 30%
FX4            45,799            12,597            33,202 28%
Lariat            45,299            12,527            32,772 28%
King Ranch            60,499            14,655            45,844 24%
Platinum            61,099            14,739            46,360 24%
Limited            64,799            14,757            50,042 23%

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